Designing A Creative Culture
The Problem:
A London based multinational from the television industry faced the complete disruption of their business model by online streaming. They also faced declining creative output and growing distrust among departments. They needed to rapidly implement strategic change into their creative teams. Through extensive qualitative and quantitative research, done primarily through interviews and a surveys, me and my colleagues at UFUSE my colleagues uncovered that there was little collaboration happening between creative talent, a prevailing feeling of unsafely, and lack of trust between the media companies. Their was also a clear lack of alignment about the seriousness of the disruption of their current way of doing business.
Design Brief:
Over a period of six months, I worked as a lead consultant with the UFUSE to develop an iterative Creative Strategy. I helped them to define powerful visions, and create a design driven strategy for how they would cultivate their creative talent, grow internal collaboration and challenge the industries embedded conventions. We did this through first doing extensive ethnographic research, and then co-creating a series of interventions in the form of workshops for each companies.